Let’s face it. We are incredibly busy.

We’ve got children to raise. Husbands to mold. Houses to make perfect. And in our “spare time” we are expected to bring in additional household income.

How can we do it all?

Well, if you’re in a sales position, there are automation tools like Rocket Notify (http://rocketnotify.net) that can make your life so much easier.

Sales automation tools are software applications, either installed on your desktop or run from the “cloud”, that can help you be much more productive. They can automate routine tasks that you do day after day. And they can be used to increase your productivity by performing certain tasks like cold calling and keeping in routine touch with your clients and prospects on your behalf. So instead of you having to spend a considerable amount of your day doing mundane tasks over and over, automation tools can do those things for you and free you up to spend time doing more important activities.

Let’s take the example of cold calling. It’s dreadful. Few sales people love cold calling. But at the same time it can be a great way of increasing your customer base.

Enter a sales automation tool. Instead of you looking up the contact, doing research on them, dialing them, talking to them, and then taking dubious follow up notes – use software to do some or all of that for you.

These tools can easily do research on your behalf. Enter the criteria of your ideal customer and produce a list of prospects that meet that criteria. Click a couple of buttons and pull up everything about them on the web – their site, reviews, social media profiles – everything you need to arm yourself for a good conversation. Auto dialers can call these prospects with another click of the button freeing you up from something as simple as dialing and saving you a lot of time in the long run. Hate cold calling? Well there are automation tools for that as well. They’ll make calls on your behalf and connect you with people that actually want to hear what you have to say.

Being in sales is very rewarding, and it’s something that women do extremely well. But using automation tools is just plain smart. It makes us more productive and allows us to spend time doing those things that we absolutely must do. Or those things that we absolutely love to do.

Why settle for anything less?